The ingredients
of a healthy smile
Every day, millions of people around the world trust Colgate to help them start the day with a confident smile, and earning this trust starts with the ingredients we choose.
Every single ingredient we use is specially crafted and completely safe for you, your family, and our environment.
We've carefully tested each and every one, at every stage of the product lifecycle – from the development lab, to the store shelf, to your bathroom at home, and even its journey beyond the trashcan.
Better ingredients for you and the planet
We've removed a number of ingredients from our products to make them safer for everyone, and have added a few new ones for optimal oral health benefits.
Learn more about what’s in our products
Yes, some of our ingredients are tricky to pronounce, but they’re all there for a good reason: to keep you and your smile bright and healthy.