It's what inside that counts.
Explore what our ingredients are used for
to help keep your smile strong and healthy.
Aqua
Used to dissolve ingredients
Benzyl Alcohol
Helps ensure our Toothpaste remains free of unwanted bacteria, yeast and mold
Beta Carotene
Adds color to our Toothpaste
BHT
Prevents our Toothpaste from degrading over time
Blue 1
Adds color to our Toothpaste
Calcium Peroxide
Removes stains from the inside and outside layers of your teeth to make them whiter
Calcium Pyrophosphate
Helps clean and polish your teeth
Caprylic/Capric Triglyceride
Helps mix flavor and sweetners in our Toothpaste beads
Carbomer
Helps thicken, mix, gel or stabilize our Toothpaste for good consistency
Carrageenan
Helps thicken, mix, gel or stabilize our Toothpaste for good consistency
Cellulose Gum
Thickens and stabilizes our Toothpaste for good consistency
Cetylpyridinium Chloride
Active ingredient used to kill bacteria and help prevent and reduce plaque and gingivitis
Cetylpyridinium Chloride
Improves the appearance of our Toothpaste by adding an opaque appearance
Charcoal Powder
Improves the appearance of our Toothpaste by adding an opaque appearance
Citric Acid
Used to adjust pH of our Toothpaste
Cocamidopropyl Betaine
Foaming agent that helps remove debris from your teeth
D&C Yellow No. 10
Adds color to our Toothpaste
D&C Red No. 33
Adds color to our Toothpaste
Dicalcium Phosphate Dihydrate
An abrasive material that helps clean and polish your teeth
Dimethicone
Used to solubilize ingredients in our Toothpaste
Disodium Phosphate
Creates an ideal pH in our Toothpaste
Disodium Pyrophosphate
Creates an ideal pH in our Toothpaste
FD&C Blue No. 1
Adds color to our Toothpaste
FD&C Green No. 3
Adds color to our Toothpaste
FD&C Red No. 40
Adds color to our Toothpaste
FD&C Yellow No. 5
Adds color to our Toothpaste
FD&C Yellow No. 6
Adds color to our Toothpaste
Flavor
Freshens your breath and enhances our Toothpaste's taste
Gelatin
Gives shape to the beads in some of our Toothpaste
Glycerin
Helps hydrate your mouth
Green 3
Adds color to our Toothpaste
Hydrated Silica
An abrasive material that helps clean and polish your teeth
Hydrogen Peroxide
Removes stains from the inside and outside layers of your teeth to make them whiter
Hydrogen Peroxide
Used as an antiseptic to reduce the microbial impact in your mouth
Hydrogenated Coconut Oil
Retains moisture in our Toothpaste
Methylcellulose
Thickens and stabilizes our Toothpaste for good consistency
Methylisothiazolinone
Helps ensure our Toothpaste remains free of unwanted bacteria, yeast and mold
Mica
Improves the appearance of our Toothpaste
Microcrystalline Cellulose
Thickens and stabilizes our Toothpaste for good consistency
Mineral Oil
Used to solubilize ingredients in our Toothpaste
Paraffinum Liquidum
Used to solubilize ingredients in our Toothpaste
PEG-12
Helps our Toothpaste retain moisture or dissolves other ingredients
PEG-40 Castor Oil
Prevents the liquids in our Toothpaste from separating
PEG/PPG-116/66 Copolymer
Dissolves other ingredients and prevents the liquids in our Toothpaste from separating
Pentasodium Triphosphate
Controls tartar to protect your teeth from stain build-up
Phosphoric Acid
Creates an ideal pH in our Toothpaste
Poloxamer 338
Prevents the liquids in our Toothpaste from separating
Poloxamer 407
Foaming agent used to remove debris from your teeth
Polyethylene
Thickens our Toothpaste for good consistency
Polysorbate 20
Foaming agent used to remove debris from your teeth
Potassium Nitrate
Helps protect your teeth from sensitivity
Potassium Sorbate
Helps ensure our Toothpaste remains free of unwanted bacteria, yeast and mold
Propylene Glycol
Prevents the liquids in our Toothpaste from separating
PVM/MA Copolymer
Helps retain active ingredients on your teeth and gums
PVP
Thickens our Toothpaste for good consistency
Red 33
Adds color to our Toothpaste
Red 40
Adds color to our Toothpaste
Silica
An abrasive material that helps clean and polish your teeth
Simethicone
Helps create an ideal level of foaming in our Toothpaste
Sodium Acrylates/ Methacryloylethyl Phosphate Copolymer
Forms a barrier on your teeth to prevent future stains
Sodium Benzoate
Helps ensure our Toothpaste remains free of unwanted bacteria, yeast and mold
Sodium Bicarbonate
An abrasive material that helps clean and polish your teeth
Sodium Citrate
Creates an ideal pH in our Toothpaste
Sodium Fluoride
Active ingredient to help protect your teeth against cavities.
Sodium Hydroxide
Creates an ideal pH in our Toothpaste
Sodium Lauryl Methylcellulose
Used to thicken and stabilize our Toothpaste for good consistency
Sodium Lauryl Sulfate
Foaming agent used to remove debris
Sodium Monofluorophosphate
Active ingredient to help protect your teeth against cavities.
Sodium Phosphate
Creates an ideal pH in our Toothpaste
Sodium Saccharin
Provides sweetness to our Toothpaste
Sorbitol
Helps hydrate your mouth
Stannous Fluoride
Helps prevent and reduce gingivitis, plaque, bacteria, and sensitivity.
Sucralose
Provides sweetness to our Toothpaste
Tetrapotassium Pyrophosphate
Controls tartar to protect your teeth from stain build-up
Tetrasodium Pyrophosphate
Controls tartar to protect your teeth from stain build-up
Titanium Dioxide
Adds color to our Toothpaste
Tricalcium Phosphate
An abrasive material that helps clean and polish your teeth
Triclosan
Helps prevent and reduce gingivitis, plaque and bacteria
Trimethylsiloxysilicate/Dimethiconol Crosspolymer
Helps our Toothpaste adhere to the teeth's surfaces
Trisodium Phosphate
Creates an ideal pH in our Toothpaste
Yellow 5
Adds color to our Toothpaste
Yellow 6
Adds color to our Toothpaste
Yellow 10
Adds color to our Toothpaste
Zinc Phosphate
Helps stabilize our Toothpaste
Zinc phosphate tetrahydrate
Creates an ideal pH in our Toothpaste
Zinc Citrate
Helps fight against bad breath
Zinc Oxide
Helps fight against bad breath
