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It's what inside that counts.

Explore what our ingredients are used for
to help keep your smile strong and healthy.

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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

A

Aqua

Used to dissolve ingredients

B

Benzyl Alcohol

Helps ensure our Toothpaste remains free of unwanted bacteria, yeast and mold

Beta Carotene

Adds color to our Toothpaste

BHT

Prevents our Toothpaste from degrading over time

Blue 1

Adds color to our Toothpaste

C

Calcium Peroxide

Removes stains from the inside and outside layers of your teeth to make them whiter

Calcium Pyrophosphate

Helps clean and polish your teeth

Caprylic/Capric Triglyceride

Helps mix flavor and sweetners in our Toothpaste beads

Carbomer

Helps thicken, mix, gel or stabilize our Toothpaste for good consistency

Carrageenan

Helps thicken, mix, gel or stabilize our Toothpaste for good consistency

Cellulose Gum

Thickens and stabilizes our Toothpaste for good consistency

Cetylpyridinium Chloride

Active ingredient used to kill bacteria and help prevent and reduce plaque and gingivitis

Cetylpyridinium Chloride

Improves the appearance of our Toothpaste by adding an opaque appearance

Charcoal Powder

Improves the appearance of our Toothpaste by adding an opaque appearance

Citric Acid

Used to adjust pH of our Toothpaste

Cocamidopropyl Betaine

Foaming agent that helps remove debris from your teeth

D

D&C Yellow No. 10

Adds color to our Toothpaste

D&C Red No. 33

Adds color to our Toothpaste

Dicalcium Phosphate Dihydrate

An abrasive material that helps clean and polish your teeth

Dimethicone

Used to solubilize ingredients in our Toothpaste

Disodium Phosphate

Creates an ideal pH in our Toothpaste

Disodium Pyrophosphate

Creates an ideal pH in our Toothpaste

F

FD&C Blue No. 1

Adds color to our Toothpaste

FD&C Green No. 3

Adds color to our Toothpaste

FD&C Red No. 40

Adds color to our Toothpaste

FD&C Yellow No. 5

Adds color to our Toothpaste

FD&C Yellow No. 6

Adds color to our Toothpaste

Flavor

Freshens your breath and enhances our Toothpaste's taste

G

Gelatin

Gives shape to the beads in some of our Toothpaste

Glycerin

Helps hydrate your mouth

Green 3

Adds color to our Toothpaste

H

Helianthus Annus (Sunflower) Seed Oil

Used to solubilize ingredients in our Toothpaste

Hydrated Silica

An abrasive material that helps clean and polish your teeth

Hydrogen Peroxide

Removes stains from the inside and outside layers of your teeth to make them whiter

Hydrogen Peroxide

Used as an antiseptic to reduce the microbial impact in your mouth

Hydrogenated Coconut Oil

Retains moisture in our Toothpaste

L

Lactose Monohydrate

Improves the appearance of our Toothpaste

M

Methylcellulose

Thickens and stabilizes our Toothpaste for good consistency

Methylisothiazolinone

Helps ensure our Toothpaste remains free of unwanted bacteria, yeast and mold

Mica

Improves the appearance of our Toothpaste

Microcrystalline Cellulose

Thickens and stabilizes our Toothpaste for good consistency

Mineral Oil

Used to solubilize ingredients in our Toothpaste

P

Paraffinum Liquidum

Used to solubilize ingredients in our Toothpaste

PEG-12

Helps our Toothpaste retain moisture or dissolves other ingredients

PEG-40 Castor Oil

Prevents the liquids in our Toothpaste from separating

PEG/PPG-116/66 Copolymer

Dissolves other ingredients and prevents the liquids in our Toothpaste from separating

Pentasodium Triphosphate

Controls tartar to protect your teeth from stain build-up

Phosphoric Acid

Creates an ideal pH in our Toothpaste

Poloxamer 338

Prevents the liquids in our Toothpaste from separating

Poloxamer 407

Foaming agent used to remove debris from your teeth

Polyethylene

Thickens our Toothpaste for good consistency

Polysorbate 20

Foaming agent used to remove debris from your teeth

Potassium Nitrate

Helps protect your teeth from sensitivity

Potassium Sorbate

Helps ensure our Toothpaste remains free of unwanted bacteria, yeast and mold

Propylene Glycol

Prevents the liquids in our Toothpaste from separating

PVM/MA Copolymer

Helps retain active ingredients on your teeth and gums

PVP

Thickens our Toothpaste for good consistency

R

Red 33

Adds color to our Toothpaste

Red 40

Adds color to our Toothpaste

S

Silica

An abrasive material that helps clean and polish your teeth

Simethicone

Helps create an ideal level of foaming in our Toothpaste

Sodium Acrylates/ Methacryloylethyl Phosphate Copolymer

Forms a barrier on your teeth to prevent future stains

Sodium Benzoate

Helps ensure our Toothpaste remains free of unwanted bacteria, yeast and mold

Sodium Bicarbonate

An abrasive material that helps clean and polish your teeth

Sodium Citrate

Creates an ideal pH in our Toothpaste

Sodium Fluoride

Active ingredient to help protect your teeth against cavities.

Sodium Hydroxide

Creates an ideal pH in our Toothpaste

Sodium Lauryl Methylcellulose

Used to thicken and stabilize our Toothpaste for good consistency

Sodium Lauryl Sulfate

Foaming agent used to remove debris

Sodium Monofluorophosphate

Active ingredient to help protect your teeth against cavities.

Sodium Phosphate

Creates an ideal pH in our Toothpaste

Sodium Saccharin

Provides sweetness to our Toothpaste

Sorbitol

Helps hydrate your mouth

Stannous Fluoride

Helps prevent and reduce gingivitis, plaque, bacteria, and sensitivity.

Sucralose

Provides sweetness to our Toothpaste

T

Tetrapotassium Pyrophosphate

Controls tartar to protect your teeth from stain build-up

Tetrasodium Pyrophosphate

Controls tartar to protect your teeth from stain build-up

Titanium Dioxide

Adds color to our Toothpaste

Tricalcium Phosphate

An abrasive material that helps clean and polish your teeth

Triclosan

Helps prevent and reduce gingivitis, plaque and bacteria

Trimethylsiloxysilicate/Dimethiconol Crosspolymer

Helps our Toothpaste adhere to the teeth's surfaces

Trisodium Phosphate

Creates an ideal pH in our Toothpaste

W

Water

Used to dissolve ingredients

X

Xanthan Gum

Used to thicken and stabilize our Toothpaste for good consistency

Y

Yellow 5

Adds color to our Toothpaste

Yellow 6

Adds color to our Toothpaste

Yellow 10

Adds color to our Toothpaste

Z

Zinc Phosphate

Helps stabilize our Toothpaste

Zinc phosphate tetrahydrate

Creates an ideal pH in our Toothpaste

Zinc Citrate

Helps fight against bad breath

Zinc Oxide

Helps fight against bad breath